AdWeek 2014: Marketo Panel Recap

October 6, 2014 Jeffrey Hayzlett

I had a chance to sit down with Scott Howe, Phil Fernandez, Stephanie Marchesi, Charlie Metzger, Jim Stengel, John Trimble, and Scott Heimes as part of Advertising Week. These individuals are all c-suite executives at their respective companies, such as Marketo, Pandora, and the Detroit Pistons. The topic quickly focused around Marketo’s theme of marketing first, and then morphed into the theme of engagement.
Traditionally what has been known as the top professional in marketing is usually what I call ...

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AdWeek 2014: Marketo Panel Recap
AdWeek 2014: Marketo Panel Recap

I had a chance to sit down with Scott Howe, Phil Fernandez, Stephanie Marchesi, Charlie Metzger, Jim Stenge...