Be Bold: Earn the Right? Poppycock!

April 15, 2014 Jeffrey Hayzlett

An excerpt from “Be Bold and Win the Sale” by Jeff Shore
Available from McGraw-Hill Business in January 2014
Remember that there is a constant psychological battle waging in your head at all times. The motivating force says, “This is a good time to ask them to buy.” A competing voice—the comfort addict—says, “Remember what you learned in training: you must earn the right to ask for the sales.”
On this point I am the anti-trainer. I am the only ...

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