Be Bold: The Science of Rationalizations

March 6, 2014 Jeffrey Hayzlett

The following is an excerpt from Jeff Shore’s “Be Bold and Win The Sale”. It was recently featured in the Hayzlett Book Club, and you can purchase the book from Amazon.com. 
Take any freshman psychology class and you’ll surely learn a great deal about rationalizations. You will often find them categorized under the heading of “Thinking Errors,” and an appropriate classification that is. We come across a perceived threat and we immediately seek a mental justification for why we should not ...

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