Big Business Marketing Tips for Small Businesses

May 16, 2014 Jeffrey Hayzlett

Marketing for small businesses is just like marketing for major companies. The only difference is the number of zeros in the marketing budget. The strategies, tactics, and goals are all the same though: to reach new customers, increase revenue, and build brand loyalty (and equity).
How can small businesses replicate big business marketing? Here are my 4 tips:

Define your success. It’s critical to establish your conditions of satisfaction. Is it to increase the number of customers in your ...

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