Brand Refresh: Franchise Lessons from Dunkin’ Brands

January 7, 2014 Jeffrey Hayzlett

Bloomberg’s newest television show, C-Suite with Jeffrey Hayzlett, got in the trenches of the war-room at Dunkin’ Brands as they launch a new franchise refresh. Dunkin’s leadership exposes how they made the decision to expand their product lines beyond their 60% market share in doughnuts and appeal to larger target demographic including travelers and millennials.
I traveled to their headquarters in Boston to learn the 5 components that are successfully maneuvering the $9 billion dollar company through change and brand identity ...

The post Brand Refresh: Franchise Lessons from Dunkin’ Brands appeared first on Hayzlett.

Previous Article
Why Video Marketing is Key in 2014
Why Video Marketing is Key in 2014

With the start of the New Year, everyone has been sharing their top trends...

Next Article
"Running the Gauntlet" Jeff Hayzlett on Marketing Made Simple TV
"Running the Gauntlet" Jeff Hayzlett on Marketing Made Simple TV

"Running the Gauntlet" Jeff Hayzlett on Marketing Made Simple TV