It’s a Total Brand Takeover in the Fitness Industry

January 21, 2014 Jeffrey Hayzlett

Imagine a business with no formal c-suite, no real offices, no official structure and where really anything goes. Would you also imagine this business to have a 70% growth rate with over 50 new affiliate locations opening every week? That isn’t a fantasy – that’s CrossFit. Some call it a cult, but the C-Suite aims to get to the bottom of its growth.
C-Suite with Jeffrey Hayzlett  visited CrossFit in San Diego, CA, one of the hottest brands in the ...

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