Chapter 15 - 118: The New Elevator Pitch

December 20, 2011
Change your tune and be pitch perfect: hook me in 8 seconds (the lean-in factor); sell me in 110 seconds (close the deal). What's your 118? Let's get you pitch perfect and start building your #118, the new version of the elevator pitch.
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Chapter 17 - Success Takes Hard Work and Grit
Chapter 17 - Success Takes Hard Work and Grit

Just because you killed a cow doesn't mean you're gonna eat steak for dinner. There's lots of messy work to...

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Chapter 16 - Mastering your 118
Chapter 16 - Mastering your 118

Mastering your 118 (a.k.a. elevator pitch 2.0): a step-by-step primer Okay, now sell me in #118 seconds. L...