Chapter 16 - Mastering your 118

December 20, 2011
Mastering your 118 (a.k.a. elevator pitch 2.0): a step-by-step primer Okay, now sell me in #118 seconds. Let's hear your 118 Pitch! Post it on my Facebook wall or tweet it to me now.
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Chapter 15 - 118: The New Elevator Pitch
Chapter 15 - 118: The New Elevator Pitch

Change your tune and be pitch perfect: hook me in 8 seconds (the lean-in factor); sell me in 110 seconds (c...

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Chapter 14 - Change Process First
Chapter 14 - Change Process First

Process makes perfect! Corporate cultures are hard to change. Change processes first. Speed is good, but FA...