Chapter 23 - Choose Your Battles and Win the Ones You Pick

December 20, 2011
Be prepared to attack, respond, and not respond. Decide what you're going to defend and what you're going to let go. Don't pick the fights, win them. Change Agents are prepared for compeition and they succeed through understanding how to respond. Tell me about the fights that you won because of your preparedness.
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Chapter 25 - Build Personal Relationships
Chapter 25 - Build Personal Relationships

Make it personal! Get as close to your customers as you possibly can, and then get closer still so you can ...

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Chapter 24 - Grow a Thick Skin and Take the High Road
Chapter 24 - Grow a Thick Skin and Take the High Road

Nothing personal? Of course it is! But don't take the bait. Don't believe the bad stuff. Grow a thicker ski...