Chapter 28 - Engage Customers on Social Media

December 20, 2011
The customer is always in charge. Engage customers on this level in social media and dare to be radically transparent. Being #transparent is about being honest, owning who you are and what you want to be. Tell me about your customers who have become evangelists for your business.
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Chapter 29 - Establish a Focused Executive Program
Chapter 29 - Establish a Focused Executive Program

Establish a Focused Executive Program that delivers top-to-top, one-to-one strategic relationships that tar...

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Chapter 27 - Make Customer Service Part of Your DNA
Chapter 27 - Make Customer Service Part of Your DNA

Speed means nothing if your customers only get annoyed faster. Don't just say customer service is a priorit...