Chapter 6 - You Can't Be Cool and Look Like Elmer Fudd!

December 20, 2011
Change the mood, change the culture, then move on to people and processes. Remember: You can't be cool and look like Elmer Fudd! If you change the mood in the company, you can change everything. Tell me a time where #mood made you, or broke you.
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Chapter 5 - Live Your Brand Promise
Chapter 5 - Live Your Brand Promise

Principles mean something only when they are inconvenient. Prepare to live your brand promise in bad times ...

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Chapter 4 - Know Your Conditions of Satisfaction
Chapter 4 - Know Your Conditions of Satisfaction

As Churchill said, "There is nothing wrong with change if it is in the right direction." Know your conditio...