Chapter 7 - Be Relentless in Driving Change

December 20, 2011
Be relentless in driving the change you want in your people and all parts of your business - be the change you want to see in the world. How do you want the world to see you? Can you walk the talk? Tell me about your branding goals.
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Chapter 8 - Cause Tension and Work Across the Seams
Chapter 8 - Cause Tension and Work Across the Seams

Work across the seams of the company. Stick your nose into everything. Be a cheerleader and a white buffalo...

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Chapter 5 - Live Your Brand Promise
Chapter 5 - Live Your Brand Promise

Principles mean something only when they are inconvenient. Prepare to live your brand promise in bad times ...