Courage is being scared to death, but saddling up anyway. The song of the change agent is the song of the Dog Soldier. Are you ready? Grow!
Fear is part of the game, but be the #dogsoldier and fight.
Chapter 33 - Be Relentless, Get Ahead and Never Give Up!
Don't get mad. Don't get even. Just get ahead and never give up! Outlast the bastards who will try to destroy what you do. Be relentless.
Change may be a permanent condition, but the agent of chang
Adapt or die! Change is not an end in itself, but a chance to expand on success and to understand the "boomerang effect" of change.
Learn how to throw the boomerang! When has the boomerang returned t
Never compromise on creativity when you know it is the right thing to do for your brand and your customers.
Tell me about times when you have either compromised or not on what you thought was the r
Chapter 30 - Create Scalable Plans that Grow With Your Business
Stampedes lead to fast results, but they're expensive and exhausting. Create scalable plans that unfold as you grow.
Avoid the stampede. Tell me about when attempting to #scale your business cost y
Chapter 29 - Establish a Focused Executive Program
Establish a Focused Executive Program that delivers top-to-top, one-to-one strategic relationships that target your top customers.
Get out of your office and establish your #FEP. The fresh air will
The customer is always in charge. Engage customers on this level in social media and dare to be radically transparent.
Being #transparent is about being honest, owning who you are and what you want
Chapter 27 - Make Customer Service Part of Your DNA
Speed means nothing if your customers only get annoyed faster. Don't just say customer service is a priority - make it one.
Speed is good, but FAST is better. What are you examples of great #custom
Do your customer service George Eastman style: "You press the button, we do the rest." Next time, ask your self, "What would George do?"
Tell me how you would make Customer Service in your operation
Make it personal! Get as close to your customers as you possibly can, and then get closer still so you can give them a squeeze.
How well do you know your customers? Get personal and tell me stories
Chapter 23 - Choose Your Battles and Win the Ones You Pick
Be prepared to attack, respond, and not respond. Decide what you're going to defend and what you're going to let go.
Don't pick the fights, win them. Change Agents are prepared for compeition and t
Chapter 24 - Grow a Thick Skin and Take the High Road
Nothing personal? Of course it is! But don't take the bait. Don't believe the bad stuff. Grow a thicker skin and take the high road.
The best way to beat them is to succeed. Tell me where you needed
The art of war: "Define your tactics to drive demand and translate potential combat power into victorious battles and engagements."
Take no prisoners and win the #war. What tactics have you deploye
Fail big! If you're going to fail with an idea, do it big, and then learn to take responsibility for what comes next.
I say if you're going to #fail, fail big. At least you're around to tell the st
Smart drivers know where traffic jams are before they hit them. So do smart change agents. Anticipate problems and avoid them before they arise.
I want to hear about when you #anticpated problems and
Chapter 19 - Competition is Critical, Destroy Your Enemy
Battle is the most magnificent competition in which a human being can indulge. It brings out all that is best; it removes all that is base.
If you don't have an enemy, get one. You'll learn about you
Never approach a bull from the front, a horse from the back, or a fool from any direction. And don't squat with your spurs on!
Never stop #selling your company and yourself. Have we LinkedIn yet? I
Just because you killed a cow doesn't mean you're gonna eat steak for dinner. There's lots of messy work to do, and none of it is easy.
Change is messy and change is tough. What's your favorite ana
Change your tune and be pitch perfect: hook me in 8 seconds (the lean-in factor); sell me in 110 seconds (close the deal). What's your 118?
Let's get you pitch perfect and start building your #118, t
Mastering your 118 (a.k.a. elevator pitch 2.0): a step-by-step primer
Okay, now sell me in #118 seconds. Let's hear your 118 Pitch! Post it on my Facebook wall or tweet it to me now.