5 Simple Ways to Stay in Front of Your Customers

September 29, 2014 Jeffrey Hayzlett

Years ago, a typical business relationship looked something like this: A customer would come into your business, make a purchase, and then leave. She would only return when she needed to buy something else. As a business owner, if you wanted to engage with your customers beyond this, you would send out flyers in the mail or pay for an ad in the local paper. Not only was this costly, but it took time, and if your life is as busy as mine, you don’t always have time to give.

Luckily, thanks to technology, that’s no longer the case. With just a few quick keystrokes, you can deliver an email blast to a mailing list of customers or start a dialogue through social media. You no longer have to yell “sale, sale, sale!” like a broken record to engage with customers. Rather, you can keep your business front and center while building brand loyalty and customer relations in less time than a 60-second TV commercial. Successful businesses are doing this every day.

Check out all five ways on SalesForce.com.

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