Is Your Marketing Dead Upon Arrival?

August 18, 2014 Jeffrey Hayzlett

When I’m home, I like getting the mail. It’s a way for me to get up from what I’m doing, stretch my legs, and take a break. Like many, I flip through the magazines, mailers addressed to “Dear Occupant,” bills, and checks as I walk back to my desk. Do you know how many of those I recycle? 99% of the time ,everything but the bills and checks get chucked.

Why? Because I’m not in the market for dog food, baby supplies, or pool supplies. I don’t own a dog, my children are grown, and I have a bridge at my property in South Dakota, not a pool. I am not the target market for these suppliers, yet I still receive their marketing materials. Their money literally goes up in smoke, as I tend to use these as fire starters.

Whether through snail mail or email, how do you ensure that your marketing materials aren’t dead upon arrival?

Read the full post on Salesforce.com

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