Mobile Marketing Association: SM2 Innovation Recap

October 9, 2014 Jeffrey Hayzlett

I recently had the opportunity to sit down and talk with the very talented Frank Cooper, CMO of Pepsi, in a panel discussion at Mobile Marketing Association’s SM2 Innovation event.
His background is quite phenomenal. Pepsi has gone after bringing on someone who is fluent in content to make the product even more engaging than it has been before. Although his educational background belies his creative background as he went to Harvard Law School. Anyone who follows me in my ...

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